Getting Firegrill Ready To Expand

Operations Consultancy

The Brief

FireGrill is a fantastic 20-unit strong Californian Burrito business located throughout Saudi Arabia and Bahrain, owned by AlfaCo. 

Seeds Consulting won the international tender to work with FireGrill. The brief was to work with the team in Saudi Arabia improving the structure and consistency of the operation and product before preparing the business for both managed and franchised expansion outside of the GCC.


Seeds Consulting mobilised his team of former Operations Directors, who spent significant time in the business in Saudi Arabia, advising the client.

Deliverables included:

  • On Boarding and Training Manuals for Managed and Franchised staff.
  • Brand Standards Manual
  • Style Guide outlining all build and brand aspects.
  • Recipe and Food Specification guides following menu analysis.
  • Labour Scheduling assistance and guides.
  • Operational Support Guides for Multi-Site Managers.


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