Finding a UK partner for P.F. Chang’s

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The Brief

In late summer 2023 we were appointed to seek a new UK franchise partner for P.F. Chang’s, United States’ favourite polished casual dining restaurant. The current partner had lost focus and the lease for the premises in Newport Street, Soho, was going to expire on December 31st. The existing partner had expressed no interest in carrying on the business.


Seeds Consulting reached out to a selected number of experienced and capitalised franchise groups and in the space of 3 months – a record – a deal was signed to take over the restaurant and develop the brand further.

We are delighted to report that the new partner has since nearly double volume and achieved industry-leading profitability without substantial capital or marketing investments.