Business Development

David Liveing
Founder & Director
30-year experience with UK and international food and retail businesses as a director as well as being a master franchisee for an international food franchise. David is spearheading franchise recruitment for the likes of The Casual Dining Group, SSP Group and Wok&Go in the UK and internationally as well as property development in the UK.
- david@seeds-consulting.co.uk
- 07930 546064

Matteo Frigeri
Founder & Director
15-year experience in restaurant and food retail franchising in Italy, France, Ireland and the UK. Founder of Seeds Consulting in 2010. Matteo has built a solid network across the franchise, real estate and restaurant operations domains by working with a fantastic portfolio of established and emerging restaurant groups and he has advised private equity funds on their national and international expansion strategy.
- matteo@seeds-consulting.co.uk
- 07824 808270

Francesco Cesario
International Business Development Consultant
Former CEO and Managing Director with global brands like Timberland Europe, Trussardi, Delsey and Samsonite, Francesco in 2009 started his own gelato and coffee parlour concept and developed it in 7 different countries. Francesco leads the expansion of the Seeds Consulting business in key markets like China, Japan and Italy and he brings to Seeds Consulting a wealth of experience in international business development.
- francesco@seeds-consulting.co.uk
- +39 335 318138
F&B Operations

Paul Hunter
Senior Restaurant Operations Consultant
Having worked as a Director across a number of respected brands Paul brings a wealth of experience in both the full service and QSR restaurant sectors. Previous brands include Strada, Prezzo Group, Tortilla and Bill’s. He has worked with a number of businesses that have grown from small operations through to large national chains bringing with him the knowledge and experience to structure and develop brands.
- paul@seeds-consulting.co.uk
- 07788 223736

Norine Brown
Senior Restaurant Operations Consultant
Operations director with 25‐year experience in full-service, fast-casual and quick-service restaurant operations in the UK and North America with Brightreasons Restaurants, Lovejuice, Aroma Coffee, Gourmet Joe’s Pretzels and Crepeaffaire.
Norine has dramatically improved a variety of food operations for Seeds Consulting, combining strategic talent with hands-on experience, strong network and market knowledge.