UK & International Franchising

30.05.2019 seeds-consulting

Benihana provides approachable westernized Japanese cuisine that is masterfully delivered by your own Teppan Chef, right at your table. Benihana have over 55 years of creating exciting culinary experiences for their guests, making Benihana the most established and memorable food to table experience of its kind in the market.

Benihana has grown from a single teppanyaki restaurant to more than 100 restaurants worldwide, of which more than 20 are owned or franchised by Benihana Holdings Pte. Ltd, part of Minor, one of the world’s top 10 hospitality groups. The Benihana brand turnover in YE 2019 was $33.67 million, a 46% year-on-year increase.

Benihana chopping and juggling chefs deliver an impressive show in the eyes of the consumer, providing entertainment for both the eyes and the tasted buds of a growing international clientele.

Segment: Chic Casual
Menu: Teppanyaki-style Asian meat and fish dishes, sushi, sashimi, salads, cocktails
Number of Stores: 100+
International Presence: UK, USA, Canada, UAE, KSA, Kuwait, Lebanon, Jordan, Poland, Slovakia, Romania, Indonesia, Thailand.
Location type: High footfall areas in major world cities, mall sites, prime use mixed retail and leisure schemes, concession environments
Footprint: 5,000 sq ft+
Usage: A3

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