Crosstown Doughnuts

International Franchising

Crosstown Doughnuts
16.04.2024 seeds-consulting

Crosstown is a scratch bakery which uses only the finest ingredients to craft vibrant and delicious doughnuts.

Crosstown is a scratch bakery, first opened in 2014 as a market stall on Leather Lane, a historic London market founded in the 1600’s. Using only the finest, often locally sourced ingredients, they craft vibrant and delicious doughnuts by hand, making all of their jams, compotes, fillings, glazes and toppings in-house, and fresh every day.

The brand has since grown to include 29 stores and trucks throughout the UK, as well as 4 stockists including Harrods. They offer nationwide delivery, which has been a remarkable success for the brand, building a fan following of customers all across the country. They have also grown a reputation for their sustainability and environmentally friendly practices.

Particular pride is taken in the diversity of their offerings, which includes their signature doughnuts, small-batch luxurious ice creams, and ethically-sourced speciality coffee. In addition, around half of this range is vegan and has been recognised with awards such as ‘Best Doughnuts’ by PETA and ‘Best Vegan Doughnuts’ by Vegans of LDN.

For franchisees, this brand offers multiple revenue streams and a versatile business model. In addition to Crosstown’s exciting range being available in chic stores, convenient trucks, market stalls, and developing a fantastic delivery market, the brand has successfully carved a niche in the market for catering and private hire.

Whether it be customisable doughnut boxes for individuals, doughnut towers that can be curated as centrepieces, or varying sizes of doughnut walls for special occasions such as weddings, birthdays and corporate events, Crosstown has something for any doughnut lover’s requirements.

Furthermore, Crosstown offers private hire of coffee carts, ice cream tricycles, and doughnut trucks, with the inclusion of two friendly staff to serve guests. The doughnut truck Delilah also allows for the service of hot and cold drinks thanks to its additions of a coffee machine and integrated refrigeration.

With all of these revenue streams, a simple operational structure, and a range of versatile formats, it is easy to see how franchisees can adapt the Crosstown business model to their strengths. Long-term running costs are also lower than other competitive dessert brands.

Franchisees are fully supported by Crosstown’s dedicated franchise team, which offers full training, and assistance with initial location identification, as well as ongoing marketing, promotional, and operational support. If you are interested in becoming a part of this fast-growing franchise, enquire below for more information on the brand.

Segment: Quick-service, dessert franchise
Menu: Freshly baked doughnuts, coffee, ice cream
Number of Stores: 25+
International Presence: UK
Location type: Local high streets, tourist areas, city centres, shopping malls
Footprint: Cafes, trucks, kiosks, food halls

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