Moak Pancakes

UK & International Franchising

Moak Pancakes
19.08.2022 seeds-consulting

Since 2016, Moak Pancakes has been flipping delicious American pancakes in the heart of Amsterdam. Founders Sten and Sammy had a vision to create the next generation of pancake hotspots, serving ‘healthy, good-looking pancakes and juices, with a drip of urban and hip-hop’. Having grown to include 3 stores across Amsterdam, the brand is now looking to take their trendy urban concept around the world.


Moak – coming from Mokum, slang for Amsterdam – is modern and mellow with a hip-hop vibe. The menu features an impressive range of sweet, savoury and vegetarian pancakes, as well as healthy juices and rosé cocktails. All are a treat for the eyes as well as the taste buds, with highly instagrammable dishes making this brand very popular with young influencers on social media. 

Their iconic ‘Golddigger’ is a particular spectacle. Known as the most expensive pancake in Europe at 100 euros, the dish features secret recipe pistachio ice cream, Ruby ice cream, and 22 karat gold leaves and is served on Versace cutlery with a glass of rosé Champagne – delicious!

Along with their food offering, the brand also has a number of merchandise collaborations with shirts, hoodies, bags, pins and other accessories. This is not just another revenue stream for the potential franchisee, it provides another great way to advertise the brand and spread the word. Their branded maple syrup and pancake mix is also available for purchase on-site.

Popular with both locals and tourists alike, the brand feels young, fashionable, and easily recognisable. With a large social media presence and fantastic reviews, it is no surprise that this brand is now ready to expand and go global, with ambitions to open across several continents and view to open over 25 stores within the next 5 years.


The ideal Moak Pancakes store ranges in size from 140 square metres to 230 square meters (1,500 to 2,500 square feet), plus any terrace. 

The food offerings all feature relatively high profit margins, with a menu designed to maximise this and sales report tracking boosting the frequency of these high margins.

Staff efficiency is also impressive, with fast onboarding capable of training an employee with no prior experience up to a high standard in a short time. Moak Pancakes also has relatively low staff turnover for the industry.

As a franchisee, you will become a part of a the fantastic Moak Pancakes team and receive full access to their brand knowledge, operational, and marketing expertise.

If you are looking for an exciting, fresh young brand that is on the verge of huge expansion, with great profit margin potential, click below to get in touch with us for more information.

Segment: Quick service, Café service
Menu: American Pancakes, Healthy Juices, Cocktails
Number of Stores: 3 across Amsterdam
Location Type: Café, restaurant in high traffic urban, tourist areas
Footprint: 140 sq m + (1,500 sq ft +)
Extraction: Required. Alternatively, recirculating extract also possible.

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