Pitaya is the fastest growing Asian restaurant franchise in Europe. Born in Bordeaux in 2010, Pitaya has become a household name in France and it is present in an increasing number markets worldwide.
Pitaya restaurants serve a selection of Thai specialty dishes prepared in an open kitchen where fresh ingredients are combined in the wok with Pitaya’s own sauces for incredible taste and value.
The concept is incredibly versatile: it is proven to work in central business districts, city centres of large cities and smaller towns, shopping centres, travel locations and other non-traditional venues.
Revenue streams are multiple: eat in, click and collect and delivery (via its own platform), as well as a grocery and merchandising range available in store. Pitaya can operate as a compact 700 sq ft (60 sq m) restaurant in low dwell time locations and with extra seating in tourist and leisure locations.
The brand has added nearly 100 sites in the last 3 years and it is continuing its expansion in all French regions and rolling out more locations, in partnership with qualified master franchisees and area developers, in a growing number of European countries.
Opportunities to join the brand in the UK or Europe still exist and the best way to learn if you qualify is get in touch with us.