UK Franchising

05.03.2024 seeds-consulting

Since their first pizzeria opened on Soho’s Wardour Street in 1965, PizzaExpress has been revolutionising the UK restaurant scene, bringing casual dining to the high street.

Over the decades, PizzaExpress has firmly established itself as a famous home of classic Italian al forno, most notably with its delicious range of Romana-style pizzas, while also being innovators in menus, design, and music. Founder Peter Boizot may have started PizzaExpress by bringing authentic Italian-style pizza to London, but his legacy has been in sharing British-Italian cuisine with the world.
PizzaExpress has learned to embrace adaptability and versatility, developing a global market reach that enjoys significant customer loyalty by appealing to families and tourists, young and old alike. Menus and assets have the ability to be flexible to local markets, and so do the site formats.
From kiosks as small as 600 sq.ft. that capture high traffic, on the move areas that also benefit from delivery, to flagship restaurants of over 3500 sq.ft. in city and residential areas, PizzaExpress’s business model has a proven track record of success. They have also hosted some of the biggest names in music, as the brand operates spectacular live venues.
Over 25% of the UK population aged 16-75 have dined with PizzaExpress in the past 12 months, and the brand taps into over 50% of those who engage with the casual dining sector.
As a PizzaExpress franchisee, you can enjoy a wealth of support and benefits. With over 58 years of experience in new restaurant openings, the brand has the skills and know-how to help to make the initial stages quick, efficient, and uncomplicated. From establishing supply lines using PizzaExpress’s significant market purchasing power – lowering initial running costs in comparison to similar brands – to store fit-out, training, and management support, a PizzaExpress franchisee can expect an unparalleled site opening.
Pizza Express is currently searching for ambitious, experienced operators with a passion for pizza and the commitment and resources to become a multi-unit franchisee. A prior record of successful site openings, a trusted team, and a network that allows you to grow and develop, are all highly desirable. If you believe you have what is takes to become a PizzaExpress franchisee, please get in touch with us below.


Segment: Quick-service, family restaurant
Menu: Italian-style authentic pizza, al forno cuisine
Number of Stores: 500+
International Presence: UK, Europe, Canada, China, India+
Location type: Local high streets, tourist areas, city centres, shopping malls
Footprint: Small Box/Kiosk: 600 – 1,100 sq ft, Flagship 2,000 – 3,500 sq ft, Live Venue 5,000 – 6,000 sq ft.

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