Urban Baristas

UK & International Franchising

Urban Baristas
15.05.2024 seeds-consulting

Coffee is at the heart of Urban Baristas. Everything they do leads back to their story of love for coffee and Aussie life.

Urban Baristas was founded in June 2016 by two Aussie guys on a mission to bring something they loved to London: great Aussie style coffee. With that, founders Huw Wardrope and Jono Bowman traded in their careers in the finance industry and brought Bondi to Bounds Green, opening their first site with the aim of serving specialty coffee to the London commuter. As the concept gradually grew, entrepreneur Richard Klin joined the team in 2017 and the second shop in Wapping was opened. Urban Baristas currently has 12 stores trading, with a further 4 due to open shortly, and a goal to open at least 30 more by 2030.

An Urban Baristas café is unpretentious and inviting, with their designs creating an ambience that encapsulates all that the brand is about; simplicity, comfort, and laid-back vibes. Customers can relax with their coffee and brunch, enjoying a taste of Aussie beach culture.

Urban Baristas meticulously and sustainably source all of their coffee beans from farms all over the world that the team regularly visit. These are then locally roasted at their own East London Roastery, before the grounds are skilfully handled by their expert baristas.

Their most well known varietal – used in all of their cafés for their famous Espresso – is a Brazilian Single Origin with notes of chocolate, honey vanilla and Dulce de Leche, and was hand selected by co-founder Huw. The range does not stop there however, as Urban features many different flavour profiles with each blend affectionately named after one of the founders’ favourite Aussie beaches.

Irresistible coffee isn’t the only attraction on offer at Urban Baristas. Cafés also offer smoothies, as well as iced and soft drinks, along with several healthy and comfort food brunch options including Brekkie pots, toasties, and a selection of sweet and savoury pastries.

Through their commitments to quality and sustainability, Urban Baristas have tapped into an important market that is growing exponentially. Many figures back this up, as 85% percent of Gen Z and Millennial coffee drinkers say that the quality of their coffee is very important to them, while 31% of coffee drinkers reported visiting a specialty coffee shop in the past week. In addition, 45% of UK consumers say that they prefer to buy their coffee from independent coffee shops, as opposed to only 30% who prefer chain coffee shops. 56% of UK consumers were willing to pay more for the products that were ethically sourced.

While these factors alone would capture the attention of any potential franchisee, an Urban Baristas turn-key solution store is only £150 per square foot. As the cafés are typically 1,000 square foot, the upfront investment is usually £150K; less than half of other competitive coffee franchises.

Furthermore, this brand is superb in providing ongoing support and comprehensive training, which includes coffee preparation, customer service, and business operations. Franchisees also benefit from the knowledge and expertise of the whole Urban Baristas team.

Urban Baristas has a strong track record of success, with a loyal customer base and a reputation for excellence in the coffee industry. If you have a passion for coffee, are experienced in retail, and are enthusiastic in bringing this amazing brand into your neighbourhood, contact us to register your interest in joining the Urban Baristas Family below.

Segment: Quick-service, coffee franchise
Menu: Freshly roasted coffee, smoothies, brunch, pastries
Number of Stores: 16+
International Presence: UK and international
Location type: Local high streets, business districts, residential developments, shopping malls
Footprint: typically 800 to 1,200 sq ft (75 to 110 sq m)

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