UK & International Franchising

11.04.2016 lss-seeds

Wafflemeister is famous for its Belgian waffles, made from a proprietary recipe dating back to the 1950s, but make no mistake: this is not another dessert concept but an all day dining proposition that is taking the UK and international markets by storm.

Founded in 2009, Wafflemeister sells authentic handmade Belgian waffles using a secret family recipe dating back to the 1950s. They are considered to be the best waffles in the UK and abroad. They are available through the Wafflemeister stores in six countries worldwide, making Wafflemeister the “owner” of the waffle space internationally.

Abroad, Wafflemeister has stores in top shopping centres such as the Petronas Towers KLCC Mall in Kuala Lumpur and the Lagoona Mall in Qatar. In the UK Wafflemeister operates equally high-profile locations such as Oxford Street, South Kensington, Westfield London, Westfield Stratford and Liverpool Street Station in London.


In addition to waffles, which are both savoury and sweet and halal certified, Wafflemeister sells scrumptious sweet and savoury crêpes, authentic Italian gelato, thick shakes and great coffee in partnership with Illy, offering an all-day, every-day eating experience made of a high-quality food experience, excellent service standards and buzzy store environment.

Wafflemeister offers combinations of dine-in, takeaway and delivery depending on location and it operates both mall kiosk and street front café formats, suited to high-volume inner city locations, quality suburban high streets, shopping centres and non-traditional locations across the UK.

Segment: Quick Service / Fast Casual
Menu: Savoury and sweet waffles, savoury and sweet crepes, coffee, Italian artisan gelato, thick shakes, sundaes, fresh juices and smoothies.
Number of Stores: 16
International Presence: UAE, Saudi Arabia, Bahrain, Qatar, Malaysia
Location type: High street, shopping malls, concessions and other non-traditional
Footprint: 50 -1,500 sq ft
Usage: A1

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