Which Wich

Which Wich is now offering franchise opportunities across the United Kingdom — join us as we expand beyond London and bring our unique sandwich experience to new cities nationwide.

Founded in the United States, Which Wich is known for its customizable sandwich menu, offering handcrafted sandwiches, wraps, salads and more — all with a personalised ordering experience.

The brand blends fast-casual convenience with premium ingredients and customisation, delivering a dining experience that appeals to modern urban consumers seeking both quality and speed.

Having successfully launched multiple locations in London, we now aim to build a national footprint — combining proven concept strength with market demand for high-quality fast-casual dining in the UK.

With operational stores already in London, Which Wich has demonstrated demand and viability in the UK market.  Our customisable sandwiches, wraps, salads and breakfast offer cater to diverse preferences — from early morning, quick lunch to on-the-go dinner — making the concept broadly appealing across different neighbourhoods and demographics. In addition, Which Wich have strong office catering business to maximise revenue.

Whether high-street/city centre units, shopping centres, retail parks, travel/hub locations sites — the Which Wich model is adaptable to different asset types.  Which Wich locations range from 800 – 1,500 square feet, with the ability to operate without the need for kitchen extraction systems.

Franchisees benefit from a mature operational model, training, brand standards, supply-chain support, and marketing guidance — helping to reduce typical start-up risks associated with new ventures.

With high demand across UK cities and growing appetite among consumers for convenient, quality fast-casual options, early franchisees stand to gain first-mover advantage as we roll out across key city centres.

Whether you have previous F&B experience or you’re an entrepreneurial operator seeking a proven brand, Which Wich offers a path to building a successful fast-casual business in the UK.