Wolf is a stylish, urban concept serving freshly-baked piada (an Italian wrap) baked on a hot stone and then filled with locally marinated and cooked meat, fish and seasonable vegetables.
The range is complemented by other Italian street food classics, including pasta, freshly-baked breads and salads. Wolf also sells coffee, pastries and a savoury and continental breakfast range.
Wolf is a “better fast-food” concept suited to office and high street shopping locations where consumers value speed of service but do not want to compromise on the quality and freshness of the food and thus prefer a product that is made to order and that they can personalize to their requirement.
The Wolf can flex and trade from as little as 500 square feet. It does not require extraction and it is a completely de-skilled operation made of simple processes and management systems, all of which adds to its scalability.
Segment: Quick Service Menu: Piada, pasta, salads, pizza, Italian breads, single-estate coffee. Number of Stores: 7 International Presence: Not yet! Location type: Office locations, Urban high streets Footprint: 500 – 1,000 sq ft Usage: A1
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