They have conquered Amsterdam. They are now ready to embark on an international journey that will take them to a number of key cities in Europe, including the UK. International hospitality operator The Entourage Group has teamed up with Seeds Consulting, the leading London-based franchise developer, to expand its portfolio of premium restaurant brands via franchise partnerships, with a focus on The Butcher and Toni Loco brands.
Since 2012, THE BUTCHER serves the best bloody burgers of Amsterdam and beyond. Haute fast food is prepared on the spot with only the freshest ingredients. The established brand has several locations in Amsterdam, Berlin, Ibiza, Dubai and an upcoming venue in Milan. True to its metropolitan homes, The Butcher is a full-service concept offering all day haute fast food. Everything is done with the greatest craftsmanship. The ‘butchers’ in the kitchen exclusively work with the best quality Aberdeen Angus beef. From the best meat to the selection of herbs, the fresh vegetables, the special signature sauce, right down to the homemade semi-brioche bun; THE BUTCHER constantly commits to creating the best quality burgers. Featuring authentic 50-centimeter pizza made with a characteristically large hand-tossed thin crust, in wide slices, Toni only chooses the best ingredients and strictly by-the-book authentic toppings with fresh tomato sauce and shredded mozzarella cheese. Toni doesn’t mess with what’s right. Both brands are the brainchildren of serial entrepreneur Yossi Eliyahoo, Entourage Group’s founder, along with the group’s CEO Stephanie Pearson, is the driving force behind Entourage Group’s internationally recognised status as hospitality supremo..
Matteo Frigeri of Seeds Consulting comments: ‘We are delighted to represent The Entourage Group in Europe and beyond. Both The Btucher and Toni Loco have a clear USP and they are different to anything we have seen in the burger and pizza categories in Europe. Their impressive performance is due to that uniqueness. They are the perfect option for any experienced hospitality operator to partner with a great company to bring these great brands to great locations. Opportunities like this are rare in the franchise market’.
Entourage’s founder Yossi Eliyahoo comments: ‘Over the last few years THE BUTCHER and Toni Loco brand has developed into a strong company within THE ENTOURAGE GROUP that has the power to growth further’.