Crepeaffaire, the UK and Europe’s leading crepe concept, is set to accelerate new UK and international openings on the back of double-digit like-for-like sales growth over the first quarter of 2019.
Its recent Westfield London relaunch will be followed by an opening in St Albans in May, with two to three more units in the pipeline for the balance of 2019.
Overseas, the brand is consolidating its position in Saudi Arabia, where it will launch its first cinema concession in Jeddah in June, to be followed by two further mall openings planned for July. It is also progressing its plans to launch in the US later in the year.
Daniel Spinath, founder and chief executive of Crepeaffaire, said: “We’re very happy with our progress over the past months. Like-for-like sales growth has been strong, supported by our energetic team and exciting new product initiatives, notably in the vegan and ‘free from’ ranges, including savoury waffles and vegan shakes. Our Westfield relaunch is off to a strong start and we have a healthy property pipeline to ensure further growth, both in the UK and overseas.”
Spinath added Crepeaffaire’s airside launch at London’s Luton airport in December, in partnership with The Restaurant Group Concessions, continued to exceed expectations and paves the way for further expansion in travel hubs over the next 12 months.