Japes signs first franchisee, plans Camden opening

Japes signs first franchisee, plans Camden opening
05.03.2024 seeds-consulting

London, 5th March 2024

Critically-acclaimed deep-dish pizza brand Japes has signed their first franchise agreement. Facilitated by food franchising specialists Seeds Consulting, this partnership will mark a third site opening for Japes. The venue is scheduled to start trading in Spring 2024 at 24 Parkway, Camden Town, a prime location formerly occupied by Masala Zone.

Japes was founded in 2018 by Alex and Jovana Aleksić and has since achieved great success, earning rave reviews for incredible food, fantastic atmosphere, and friendly service in both Soho and Greenwich.

The new Camden development will be headed by London-based entrepreneur and existing UK food franchisee Ajmeet Singh, who says: “Having been a regular pizza enthusiast, I decided to venture into the pizzeria business because I find it incredibly innovative with immense potential. This journey excites me, and I firmly believe that together, we will create a landmark in the world of delicious pizzas. I’m eager to share this culinary adventure with Japes. Here’s to craving a memorable and flavourful experience together!”

Matteo Frigeri, Managing Director of Seeds Consulting, comments: “Japes’ Chicago- and London-style deep-dish pizzas have generated a tremendous following, the franchise is proving equally popular. This is not a surprise: not only Japes does pizza in its own unique way, but it is also very scalable. They have said arrivederci to pizzaiolos and do not require any serious extraction. We are confident Ajmeet will do well, he is targeting multiple locations”.

Japes Founder Alex Alexić adds: “We express our sincere gratitude to Ajmeet and Seeds Consulting for their decision to collaborate with Japes in launching our inaugural franchised outlet. We look forward to working with both entities to ensure the success of our Camden location and lay a solid groundwork for further growth. Japes had thousands of happy guests, and our team worked very hard to make our offering simpler to operate while making it more attractive to our guests. This was a tough challenge as in most cases these two goals would take company and operations in different direction. I would like to take this opportunity to thank all members of our team on achieving both goals and helping us to start franchising. “

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