The UK’s franchise scene is brimming with both domestic and international brands that have successfully caught the attention of its discerning consumers. But in a post-pandemic and post-Brexit world, is there room for further competition?
Matteo Frigeri of Seeds Consulting answered questions featured on the new issue of Global Franchise Magazine.
‘I am sure most operators will agree that the U.K. is the most competitive and sophisticated industry in Europe, if not worldwide. Most cuisines and concept types are represented across the spectrum, from QSR to fine dining. London is constantly colonized by American, European and, more recently, Far Eastern well capitalized champions. It’s like a perpetual World Cup. Such level of competition means that, to operate, both domestic and international brands need to be on top of their game in their operation, marketing, and business development. No surprise new entrants are entering the market themselves with local management teams‘.