Fat Phill’s set to enter UK

Fat Phill’s set to enter UK
16.01.2024 seeds-consulting

London, 15th January 2024

Amsterdam-based smash burger brand Fat Phill’s has signed a Franchise Agreement with the Auntie Anne’s UK Master Franchisee Freshly Baked Ltd, to develop the brand across the UK.

The partnership has been co-ordinated by F&B business developer and franchise consultant Seeds Consulting.

The new Agreement will involve a plan for Freshly Baked to develop 100 locations over the next 10 years.

Fat Phill’s was founded by Armin Vahabian in 2019 and it has since expanded to 17 locations across the Netherlands, becoming the fastest growing burger brand in the country.

Fat Phill’s Founder and Managing Director Armin Vahabian comments: “We are excited about partnering with Freshly Baked. Their track-record as a master franchisee for Auntie Anne’s speaks for itself: they are structured to roll out and have a deep understanding of our sector and the franchise relationship.”

Seeds Consulting Director Matteo Frigeri adds: “Fat Phill’s is not just a great restaurant concept; it works equally well as a franchise. It has delivered a competitive ROI and growth for all its current franchise partners, most of which are opening already their second or third location.”

Max Burton, Managing Director of Freshly Baked Ltd adds: “We are delighted to be partnering with Armin and his team in Holland. Initially we are focussing on opening 3 stores between 1,000 sq. ft. and 1,800 sq. ft, more likely to be in Greater London High Streets with stores being centrally located within busy conurbations.

What attracted us to Fat Phill’s is the quality of their smash burgers and associated offers, their modern shop fit design and attention to detail from the Franchisor.”

For further information:

Matteo Frigeri                                                                                                  Max Burton

Managing Director – Seeds Consulting                                            Freshly Baked Limited

T:+44(0)7824 808270                                                                                 E: max@auntieannes.co.uk

E: matteo@seeds-consulting.co.uk


Leave a reply

Your email address will not be published. Required fields are marked *


twenty − twelve =