I am Döner signs first forecourt franchise deal

I am Döner signs first forecourt franchise deal
19.05.2023 seeds-consulting

I am Döner, the award winning better kebab brand backed by Think Hospitality, has signed a new franchise deal for a site in Windsor, to open this summer.

The latest franchise deal, facilitated by Seeds Consulting, will see Four Crosses Filling Station Limited, a multi-site fuel station operator in the South East of England, operate the first I am Döner on a roadside forecourt.

I am Döner Chairman, James Hacon says “We are thrilled to sign this latest franchise deal and look forward to working together with Lawrence Wells and the team at Four Crosses. This deal perfectly aligns with our strategic vision of proving the flexibility of our brand not only on high street and in neighbourhoods locations, but into roadside locations, travel hubs, universities and other concession environments. Our franchise-first expansion plans are rapidly building pace with unprecedented interest in both the UK and overseas, but we like to keep our powder dry when it comes to our growth ambitions, focusing on delivering positive outcomes for our partners, proving our model through our actions, not big headlines numbers. There’ll be more exciting news coming soon!”

Seeds Consulting Founder Matteo Frigeri adds: “We are seeing a lot of traction with I am Döner’s franchise programme. Very few brands out there can claim to offer a quick-service concept with such moderate capex requirements and intrinsically lean operation, supported by the latest technology. Here we demonstrate how the concept can flex to seize opportunities also in non-traditional sites. It is a franchise that is ideally suited to existing F&B entrepreneurs that wish to diversify into a brand with a demonstrated ability to deliver industry- leading return on investment.”

Lawrence Wells, founder of Four Crosses Filling Station Limited said: “I have been on the hunt for a food brand to go on my forecourt and when I came across I am Döner I knew that it was a great fit with nothing like it in the area – I can’t wait to showcase the brand later this summer.”

About I am Döner

I am Döner was started in 2016 by Chef Paul Baron and is now also backed by Think Hospitality. Paul started a revolution from our little takeaway shop in Headingley in 2016 inspired by a trip he had to Berlin. He wanted to make the Döner kebab more than a guilty pleasure for the intoxicated! We now have four stores in the UK – Headingley, Harrogate, Leeds City Centre & Bootle.

Traditionally you think of a kebab as a bit of döner meat on a pitta bread with a bit of iceberg lettuce, but we are no stereotypical kebab shop! We use a total of 120 ingredients in the six kebabs we make. We have 10 items of salad, feta cheese, homemade bread, homemade sauces, and the highest quality meats. Because of this we attract a good bunch of sober people and have a very strong lunchtime offering as well as the evening trade.

For further information: Lynsey Benton – Brand & Franchise Manager – 07866743801 – lynseybenton@iamdoner.co.uk


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