I am Döner signs UK multi-site franchise deal facilitated by Seeds Consulting

I am Döner signs UK multi-site franchise deal facilitated by Seeds Consulting
06.07.2022 seeds-consulting


Following on from their recent international opening in Dubai, I am Döner, the award winning better kebab brand backed by Think Hospitality, has signed a multi-site franchise deal to take the brand to Merseyside and the Isle of Man, a deal facilitated by Seeds Consulting.

The partnership with Optimum Group, the company behind the franchise of Costa Coffee and Kaspas in Merseyside, will see the first UK franchise opening for the brand, with a first site due to open this summer in Liverpool.

Dave Connor, CEO Optimum Group said; ‘Having researched the premium kebab sector extensively for a number of years we are pleased to have selected to partner with I am Döner. The brand is strong, systemised and led by an experienced management team. The menu and food really is the stand out feature, simply the best döner we have tasted. We just had to bring this brand to the North West of England. This new addition will be a great fit in our brand portfolio of coffee shops and dessert businesses. We will be opening two I am Döner outlets within the first year and at least ten within five years. We are proud to be the first UK franchise partner.

I am Döner Chairman, James Hacon says ‘We are excited to start our UK roll out with the team at Optimum Group, who have both the experience and vision to make this a massive success. This is the culmination of three years hard work from the I am Döner team where we have strengthened leadership and focused on taking a fantastic concept and making it run like a systemised well-oiled machine.

Seeds Consulting Founder Matteo Frigeri adds: “We are delighted to be retained by I am Döner to assist with their ongoing UK and international expansion plans. A strong USP, a moderate upfront investment and industry-leading EBITDA margins make I am Döner the perfect food franchise not only for experienced groups like Optimum, but also other traditional and non-traditional hospitality operators in our network”.

About I am Döner

I am Döner was started in 2016 by Chef Paul Baron and is now also backed by Think Hospitality. Paul started a revolution from our little takeaway shop in Headingley in 2016 inspired by a trip he had to Berlin. He wants to make the Döner kebab more than a guilty pleasure for the intoxicated! We now have three stores in the UK – Headingley, Harrogate & Leeds City Centre.

Traditionally you think a kebab as a bit of doner meat on pitta bread with some iceberg lettuce, but we are no stereotypical kebab shop! We use a total of 120 ingredients in the six kebabs we make. We have ten items of salad, feta cheese, homemade bread, homemade sauces and the highest quality meats. Because of this we attract a good bunch of sober people and have a very strong lunchtime offering as well as the evening trade.

About Optimum Group

Started in 2006 the Liverpool based Optimum Group operates 26 Costa Coffee stores across Merseyside, West Lancs & Sale and Kaspas Desserts Restaurants in Liverpool & St Helens. Employing over 240 staff we are a Living wage Foundation Accredited Employer Optimum Group’s Costa Coffee store in Kirkby, Knowsley is the Current Costa Coffee U.K. Franchise Store of the Year.

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