Wok to Walk turns 20 as the No.1 Wok Kitchen brand in Europe; aiming for No.1 in the world!
This Asian street food brand can be found in iconic urban locations such as NYC’s Times Square and La Rambla in Barcelona. Its business model has been tested and proven in the world’s most competitive markets. Currently present in 18 countries, including the UK, which Wok to Walk plans on making one of its key growth territories.
Eyes on the UK
It is no surprise that Wok to Walk wants to focus in the UK. Besides already being established in some key cities, the country is a favourite territory of Wok to Walk’s owner Toridoll Holdings (a Japanese restaurant corporation with over 2,000 restaurants worldwide also involved in Franco Manca, Marugame, etc).
London, Bristol, Leeds, Cardiff, Coventry and Manchester all currently have Wok to Walk presence. The company’s goal now is to grow their existing presence in all of those cities, and to expand across the country.
Versatility, Convenience, Optimisation: the secrets behind their global success
The main key to Wok to Walk’s success is that it can fit in any location and serve up to 140 meals an hour in high turnover units.
Their formula to achieve this:
- Versatility: the model works equally well in high-street locations, transportation hubs and food courts. It requires extraction but offers flexibility on energy: gas burners can be replaced with electric wok stoves if needed.
- Convenience: Customers can choose between a flexible range of Asian Street Food options that cater for all preferences. These meals are freshly made on the spot and can be served to eat-in, takeaway, ordered as delivery or even as a catering.
- Optimisation: The business model has been expertly optimised, with 20 years of operational wisdom lending to fast scalability, finely tuned business operations, smart solutions, marketing expertise, and much more.
On top of this, it offers an extensive and CAPEX-optimised franchise package to facilitate speedy, profitable growth.
Wok to Walk enjoys global name recognition, a reputation for quality, and is unsurprisingly one of the fastest-growing QSR franchises in the world.
Segment: QSR+
Menu: Noodle and rice boxes, Asian street food, drinks
Number of stores: 100+ (2024)
International Presence: UK, France, The Netherlands, Spain, Italy, Portugal, Latvia, Lithuania, Bulgaria, Malta, Iceland, Israel, India, Saudi Arabia, UAE, United States, Ecuador, Mexico
Location type: high street, food court, non-traditional, captive markets
Footprint: 500 -2,000 sq ft (45 – 180 sqm)
Extraction: required; it can operate without gas
