In an exclusive conversation with The Restaurant Times, Matteo Frigeri, founder Seeds Consulting, talks about restaurant franchising business, understanding the challenges in the new normal, and Franchising 2.0, a new era of franchising in 2022.
Matteo Frigeri said” We have designed and implemented Franchising 2.0 to achieve faster business growth with the franchise model. Our method relies on:
- Ensuring the franchise investment is appealing to a wide variety of potential investors
- Focusing on direct approaches to a network of existing food operators as opposed to indiscriminate advertising
- Providing brand reputation within the real estate community and maximizing access to site opportunities
- Adopting a multi-channel approach involving traditional and non-traditional locations and operators
- Helping our clients formulate a sensible international development strategy