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“Our franchising 2.0 is the way forward.” Matteo Frigeri featured on The Restaurant Times

“Our franchising 2.0 is the way forward.” Matteo Frigeri featured on The Restaurant Times
03.12.2021 seeds-consulting

 

In an exclusive conversation with The Restaurant Times, Matteo Frigeri, founder Seeds Consulting, talks about restaurant franchising business, understanding the challenges in the new normal, and Franchising 2.0, a new era of franchising in 2022.

Matteo Frigeri said” We have designed and implemented Franchising 2.0 to achieve faster business growth with the franchise model. Our method relies on:

  • Ensuring the franchise investment is appealing to a wide variety of potential investors
  • Focusing on direct approaches to a network of existing food operators as opposed to indiscriminate advertising
  • Providing brand reputation within the real estate community and maximizing access to site opportunities
  • Adopting a multi-channel approach involving traditional and non-traditional locations and operators
  • Helping our clients formulate a sensible international development strategy

Read the full interview here


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