Milan-based vegan burger brand Flower Burger, which last year signed a master franchise agreement with London-based multi-brand multi-unit food and beverage operator Gerry’s Group to develop the brand across Britain in a deal brought by Seeds Consulting, will open its second UK site later this month. The concept made its UK debut with a launch at the former Herman Ze German site in London’s Charlotte Street earlier this year (pictured above), and will double up with an opening at 62 North Street in Brighton in late November.
Founded in 2015 by Matteo Toto, Flower Burger has 20 worldwide outlets in Italy, France, the US and the Netherlands as well as the UK, serving burgers produced from raw ingredients and without the use of additives.
Toto said: “We love the people of Brighton prioritise all the same values that we do, from inclusivity to sustainability. From day one, it has been our mission to create an inviting international brand that motivates customers to eat plant-based.”
Gerry’s Group also operates 57 Costa Coffee stores across the UK as well as Wok To Walk franchises in the UK and IHOP restaurants in Pakistan. Chief executive Trilok Seebundhun added: “We are pleased to take Flower Burger from London to Brighton, the city known for vegan food and passionate for the hippie culture. We look forward to introducing the iconic rainbow burgers to Brighton this November.”