Fast casual better burger brand Rocket’s has signed a franchise agreement with Areas, part of Elior Group the global contract caterer, to bring the brand to the German market.
Rocket’s specialises in premium 100% Irish beef burgers, cooked to order and served quickly in a cool urban setting.
Niall Fortune, managing director of Rocket Restaurants, said he is thrilled to have secured a reliable partner for the German launch.
“We are convinced that Areas is the ideal partner to establish Rocket’s on a long-term and sustainable basis in Germany,” he said. “Areas is experienced in building brand awareness and market share in a highly competitive but lucrative European market. Therefore, we have decided to cooperate exclusively with Areas as our partner in Germany.”
As part of the exclusive agreement, Areas and Rocket Restaurants have begun identifying suitable flagship locations at transport hubs as well as premises at shopping centers across Germany to launch the brand.
FURTHER INTERNATIONAL EXPANSION IS UNDERWAY
Germany marks the first step in Rocket’s expansion strategy outside its domestic market. Earlier this month Rocket Restaurants signed an agreement with London-based Seeds Consulting, the leading business developer for branded restaurants, to explore further expansion in the UK market and further selected international markets.