London-based all day brunch and dessert brand Wafflemeister and business development consultancy Seeds Consulting have finalised an agreement to open the first Wafflemeister franchise in the north of England in partnership with Steve Mullarkey, an experienced multi-site Papa John’s franchisee and former Whitbread divisional director. The first store resulting from this partnership is scheduled to open early 2018.
A STRATEGIC PARTNERSHIP
Founded in 2009 by Alexander Troullier, Wafflemeister currently operates sites in a number of prominent locations, including Oxford Street, Westfield London and Westfield Stratford, as well as franchise stores in Wimbledon, Brighton and, internationally, in the GCC and Malaysia.
Comments Steve Mullarkey: “I was looking for a new opportunity that would complement my existing business and that would allow me to expand and develop in areas where I was already trading. Crucial elements for me when deciding which opportunity was best suited was the quality of the product, the professionalism, support and enthusiasm of any other parties involved, the long-term profitability of the venture and the opportunity to expand into a multi – site business. I am delighted to say that Wafflemeister ticked all of these boxes.
I am really excited about opening my first store in the near future and I am certain this will be a great success and partnership moving forward”.
The Wafflemeister stores feature an all-day dining menu comprising sweet and savoury waffles, a range of sweet and savoury crepes, coffee, shakes, gelato and fresh juices, all served from compact mall kiosks or street front high street cafes.
Adds Alexander Troullier: “Wafflemeister is always looking to partner with like-minded professionals and are excited to have done so with Steve. We think Steve is a fantastic partner who has tremendous relevant industry experience and we are looking forward to opening a Wafflemeister outlet with him very soon”.
FURTHER EXPANSION IS UNDERWAY
Seeds Consulting Director Matteo Frigeri comments: “We are pleased to see the franchise programme we have set up with Wafflemeister continues to attract quality franchisees like Steve. The fact that so many experienced restaurant franchisees have joined the brand in recent months is a testament to the appeal that this investment opportunity has amongst a discerning audience of successful operators.”
Adds Troullier: “Wafflemeister is experiencing momentum, with seven new UK sites in the pipeline, both company-owned and franchised. We have a reliable model and the appetite for our waffles seems never-ending.”