Crêpeaffaire to launch in Saudi Arabia
Crepeaffaire, the UK’s leading fast casual crêpes concept, has signed an area franchise agreement with Food & Entertainment Co, a subsidiary of Riyadh-based retail and leisure conglomerate Fawaz Alhokair Group, to open 50 units over the coming 8 years.
The deal comes as Crepeaffaire is consolidating its presence in the GCC, opening an additional 3 sites in Kuwait in 2017 following its successful introduction there in late 2015. Commenting on the partnership, Sultan Alhokair, Group Vice President, Food & Entertainment Co, Fawaz Alhokair said: “We are excited about taking Crepeaffaire to the Kingdom. The Brand’s sweet and savoury offer is highly relevant and versatile, representing a delicious and wholesome meal and snack option for all day parts. Its launch in Saudi Arabia is compatible with our aim to partner with category gold-standard concepts”.
Crepeaffaire’s Founder and CEO, Daniel Spinath, stated: “We are very pleased to be partnering with The Fawaz Alhokair Group. Its wide reach, top class malls and proven history of developing retail and F&B brands in the region provide the perfect opportunity for the Crepeaffaire brand to flourish.”
About The Fawaz Alhokair Group:
The Fawaz Alhokair Group operates more than 80 international brands across the Middle East, North Africa, the USA and Central Asia. Among its leading brands are M&S, Monsoon, Gap and Zara as well as a host of F&B businesses, including Seattle’s Best, Cinnabon, Caffe Concerto, Fauchon and Bella Italia. The Company is listed on the Saudi Arabian Stock Exchange.
Crepeaffaire is the leading European fast casual crêpes concept. It is present in malls, travel interchanges and high streets in the UK, The Netherlands and Kuwait, and establishing further operations in other international geographies. Its menu includes a variety of sweet and savoury crêpes, waffles, coffees and juices, suitable for each day part. A full gluten-free offer will be launched in 2017.