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CrepeAffaire steps up its franchising drive with Seeds Consulting

CrepeAffaire steps up its franchising drive with Seeds Consulting
12.10.2021 seeds-consulting

 

CrepeAffaire, Europe’s leading fast casual crepe café group, announced plans to open up to 50 new franchised stores over the coming 24-36 months across its CrepeAffaire and newly launched Crepe & Roll brands. According to founder Daniel Spinath, the company is on track to open up to 10 UK franchised sites and expand its international portfolio by 10 additional units by end of 2022, with new territories under development.

Based in London, CrepeAffaire currently has 25 locations open in four countries in Europe and the Middle East. “We are excited about our growth prospects with existing and new partners,” states Spinath. “The brand’s sweet and savoury crepe menu is highly relevant and versatile, with delicious and wholesome meal and snack options including vegan choices, attracting an all-day following. Combined with our top-notch coffees and juices, CrepeAffaire offers a mouthwatering and popular product range that appeals to an ever-growing fan base from 8 to 88.

The recent re-opening of our London Luton Airport store with The Restaurant Group is only the start of a string of new partnerships. This month we will open our first unit in Oxford Summertown in conjunction with a major new hotel development. Meanwhile, despite the challenges presented by the pandemic, our Saudi partners Fawaz Al Hokair have successfully opened 5 new CrepeAffaire units over the last 12 months and are now on track to open an additional 8 units by Q3 2022. We are thrilled to be receiving huge levels of interest and are now working on exciting new projects in Europe and other territories, including the roll-out of our low footprint/low capex brand Crepe & Roll”, adds Spinath.

The Group’s franchise expansion in the UK is a key priority. Spinath comments, “In a crowded market, we’ve built a reputation as a unique “Coffee Plus” concept with huge family appeal. The units are easy to operate and lend themselves to multi-channel exploitation, including ecommerce. On the whole, there’s plenty of scope for growth and we’ve earmarked numerous locations for prime franchise operations.”

Beyond the UK there are distinct business advantages to both CrepeAffaire and its franchise partners. First, while independent crepe cafés attract wide appeal among consumers worldwide, most international markets have no branded chains that focus on crepes. CrepeAffaire sees an opportunity to become the leading crepe concept to fill this gap. Secondly, CrepeAffaire has a proven business track record as a fast casual leader, with average capex of under £200,000 and strong financial performance/ROI potential in its category. “Bestin-class café chains are lucky to see an EBITDA of 15%, compared to CrepeAffaire locations, which consistently average over 20% EBITDA and range up to 30%,” states Spinath. Finally, CrepeAffaire offers a wide flexibility of formats, resulting in lower overhead and better options for site selection.

Spinath comments, “With London’s extreme real estate costs, CrepeAffaire learned the importance of space utilisation with our early locations. Our systems avoid the build-out costs and space requirements of full kitchens and complicated hood ventilation systems. Moreover, our new Crepe & Roll brand requires no water or drainage connections whatsoever, which makes it a highly attractive concept in high footfall locations where space comes at a premium.”

CrepeAffaire’s formats range from traditional café locations to kiosks and even food trucks. Furthermore, the brand’s products and packaging solutions are perfectly positioned to take advantage of the expanding delivery markets, giving CrepeAffaire a wide client reach at low incremental investment.

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