One of Deliveroo’s first employees has raised $37 million in funding to expand his delivery-only digital restaurant group after going it alone. Anton Soulier, 34, was the seventh person hired by the delivery app and helped it to expand into France. He left the company in 2017 to establish Taster, a London-based platform for more than 70 “digital restaurants” that serve only takeaway and delivery meals.
The kitchens cook the menus of the company’s five brands, which include Out Fry, a Korean chicken restaurant, learn more here how to join it. They take orders on Deliveroo and Uber Eats and do not offer indoor dining.
Last year, Taster restaurants delivered more than a million meals in Britain, France and Spain and more than doubled its revenues from 2019.
“I realised restaurants weren’t really set up for delivery — it was a secondary thought,” Soulier said. “Some of the top restaurants were closing on Saturday or Friday evening, at peak times, because they wanted to prioritise sitting customers over delivery.”
Taster said that it had raised $37 million in funding, led by Octopus Ventures. The investment will be used to drive “rapid further expansion” in the UK and internationally, Soulier said.
He credits the growth of the company to the industry’s high fixed costs, as well as declining footfall and volume. Taster’s “handpicked” restaurants operate its digital brands and all the delivery logistics are outsourced to platforms such as Deliveroo.
Seeds Consulting, as a specialist food franchise developer, has worked with Anton Soulier and his team helping Taster to found all the licensees, developing the locations already opened and the ones will be opened in the next weeks in London and around the UK.
Restaurants ranging from hospitality groups to independent operators can join the platform to license the company’s brands from their kitchens. That’s why Out Fry has become one of the most successful solutions for these uncertain periods. Lear more here.