Chinatown-based bubble waffle concept Bubblewrap is to pursue an aggressive development plan across the United Kingdom and selected international markets in partnership with specialist business developer Seeds Consulting.
Launched in March 2017, Bubblewrap instantly became a viral success. Initial Facebook videos created by Time Out & Buzzfeed amounted to 33 million views, 211k shares and 188k likes alone with the former being the highest performing Time Out London Facebook video in history. Bubblewrap currently operates stores in Soho Wardour Street and Covent Garden Market.
Bubblewrap Founder Tony Fang comments: “We operate in both the Capco and Shaftesbury estates successfully. We see a huge opportunity with other key landlords in shopping centres, high streets and leisure locations as they can benefit greatly from a unique and footfall-driving concept like Bubblewrap.”
Seeds Consulting Director Matteo Frigeri adds: “We are excited at the prospect of rolling out Bubblewrap in the UK and internationally. The market is craving for a dessert concept that is both so social media friendly and scalable. What we have is labour-intensive concepts trading with a wide menu from large and thus expensive locations. Bubblewrap high-revenue, low capex model offers the concrete opportunity for a much quicker payback.”
Fang points out: “Before Covid, our business was flying. This has allowed us to survive in spite of being located in central shopping districts, and we are now best positioned to take advantage of the new market conditions to scale our brand in the UK and in key regions like the GCC.”
What media says about Bubblewrap: